Lifting Africa Clothing is Making a Positive Impact

Lifting Africa Clothing is Making a Positive Impact

Lifting Africa Clothing™ is positively impacting Nigeria by providing safe drinking to vulnerable people under their corporate social responsibility (CSR) agenda. Nigeria is a water-stressed country, and existing organizations use large amounts of water, which significantly impacts the availability of safe water for the local communities in the area. Additional stress to the environment is the high rate of open defecation, which impacts water quality.

How are they making a difference?

On July 27, 2021, Lifting Africa donated a LifeStraw Community Water Filter to the World Bank Housing Estate Primary Healthcare Center, Umuahia, Abia State, under the Safe Drinking Water Project. LifeStraw community is an advanced purification technology that removes viruses, bacteria, parasites, micro-plastics, silt, sand, and cloudiness from water. It can filter unsafe water for up to 70 – 100 people per day and filter 26,000 gallons of water in its lifetime, which is enough for 100 people for 3-5 years before just the filter cartridge will need to be changed. We are happy to announce this valuable donation by Lifting Africa, which was made possible in partnership with the Rotary Club of Umuahia, District 9142.

The Rotary Club did the handover of the water filter on July 27, 2021, which will provide the maternity hospital with access to clean and safe drinking water for pregnant women, new mothers and their children.

LifeStraw Community Water Filter given to the World Bank Housing Estate Primary Healthcare Center
Rotary Club of Umuahia, District 9142, preparing to handover the water filter on July 27, 2021

About Lifting Africa

Lifting Africa Clothing is an online retailer that designs and manufactures active streetwear and apparel—ranging from a combination of specially chosen blends of fabric to help peak physical performance, custom designs that speak street style with premium quality. By purchasing their technical sportswear, people can work out feeling comfortable and stylish while making a positive impact by donating to the Lifting Africa Foundation.

Lifting Africa Clothing Active Wear

The Lifting Africa Foundation

The Lifting Africa Foundation is their registered foundation where every single sale contributes to projects that save and change lives. Your purchases help them provide long-term, sustainable solutions to inhumane conditions in the most severely affected and harshest environments within the African continent, unlike any other independent sportswear brand on the market. In everything they do, they bring complete honesty, transparency, responsibility, and clarity to you as a customer so that they can help impact and change many lives together with you. In 2019, they provided IDP camps in northeast Nigeria with 4 LifeStraw communities. 

Through EnvironFocus‘s Safe Drinking Water Project, under their CSR plan, they will provide long-term solution filtration systems and help severely affected areas that need immediate attention. These filters will help turn undrinkable water into valuable and safe water for consumption, sanitation uses, and even providing vital water to provide resources for food. 

In conclusion, we want to thank Lifting Africa Clothing and the Rotary Club of Umuahia, District 9142, for providing access to water in Nigeria through our Safe drinking water project and impacting the Umuahia, Abia State community positively. We hope to impact many more communities through the Safe Drinking Water Project and continue to provide a platform for individuals and organizations to assist poor Nigerian schools, villages, orphanages, internally displaced people (IDP) camps, health centres etc. with access to safe and drinking water and sanitation and hygiene workshops. You can get involved by getting in touch with us at

Let Us Partner to Improve Lives!

Lifting Africa Clothing is Making a Positive Impact

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