The Safe Drinking Water Project, A Social Responsibility

The Safe Drinking Water project is about helping disadvantaged people in Nigeria get access to safe drinking water by connecting them with corporate sponsors and individuals that can assist. It is a collaborative project that bring together, different stakeholders including NGOs/ charities that will provide sanitation and hygiene workshops to beneficiaries. It is a Water Sanitation and Hygiene (WASH) initiative. The project has three measurable objectives:

  1. Provide a poor Nigerian Child, school, village, health facility, communities, internally displaced people (IDP) camp with access to a sustainable source of safe and clean drinking water free of pathogenic micro-organisms that cause waterborne diseases.
  2. Offer the organizations and individuals an avenue that is transparent and beneficial to directly assist these groups of people with access to safe and clean water and get the recognition for doing so.
  3. Deliver sanitation and hygiene workshops to beneficiaries through NGO partners

The success of the project is dependent on the idea that organizations and individuals see the project as an avenue to exercise their social responsibility.  Social responsibility implies that individuals and companies have a duty to act in the best interests of their environments and society. For a business, it is an organization’s response on environmental, ethical, social and economic issues. Reducing an organizations negative impact on these issues by participating in this project is a risk mitigation measure that makes balancing profit-making activities with activities that benefit society justifiable.

The benefits of participating in an initiative like the Safe Drinking Water Project are significant. Such initiative will improve a company’s public image and relationship with consumers. Studies show that brands that establish a reputation for stewardship among today’s youngest consumers have an opportunity to grow market share and build loyalty among the power-spending Millennials of tomorrow. Consumers feel good shopping at institutions that help the community and publicizing such efforts, increases an organization’s chances of becoming favorable in the eyes of consumers. It increases the chances of organizations and individuals getting news coverage.

Participating in a project like the Safe Drinking Water Project can help businesses meet the  challenge of attracting and retaining engaged and productive employees. Studies show that nearly 60% of employees who are proud of their company’s social responsibility are engaged at their jobs.

It can help businesses and individuals attract and retain investors because when you give and its publicized, it demonstrates a commitment not only to employees and customers, but also to causes and organizations that impact the lives of others.

Finally, it is an opportunity for foreign individuals and organizations to get involved in Nigeria and know about the country, especially, if interested in doing business there, now or in the future. For local businesses and individuals, it is an opportunity to get to know more about the different faces of your country and the communities and the people living there.

Whether you are participating for godly or business reasons, it can be a win-win for all concerned. Water scarcity, poor water quality and inadequate sanitation negatively impact food security, livelihood choices and educational opportunities for poor families in Nigeria. So, will you help?

For more information on the project, visit the website at or call 18664631104 (Canada), +234 8179752330 (Nigeria) or send an email to 


How CSR can help manage risk. Retrieved February 5, 2019 from

The Sustainability Imperative. Retrieved February 5, 2019 from

Green Generation Millennials Say Sustainability Is A Shopping Priority. Retrieved February 5, 2019 from

Obie Agusiegbe
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